Edifice complex as a way not to move on

It was 3:37 AM and there’s nothing more boozing than reading an interesting article. She has been moving back and forth with her website. After all, she proved herself that she could definitely build one. It’s just the process of building it was again, lonely.

She genuinely wished that she was doing something else, rather than looking through it for 5 hours, and try to flip the cover to make it appeal perfectly. Who doesn’t have a similar problem when they try so hard to make their creation look as awesome as possible? It’s a creative plague. She recalled that she was reading something similar the other day, and the title was something similar to this:

What Happens when Entrepreneurs Fall in Love with their creations?” by Ilan Mochari via Inc. online outlet. 

Mochari brought it up quite straightforward: “edifice complex”.

What the heck is that?

A person falls in love with a building-or simply the desire to design one.

Ilan Mochari

That’s how Jim Koch from the Boston Beer Co. ended up spending $4.5 million on a non-sense business model. 

So she was thinking that her 5 hours of staring into the abyss, looking for a flaw to fix didn’t really matter (although that could be converted into nearly a hundred bucks worth of labor-intensive work). In fact, even that shouldn’t bother Jim Koch at all. He should be proud that $4.5 million is well spent for his own educational purpose: he was taught that an idea could be unfeasible. He could sell his book of failure on the record of this matter for a few hundred dollars and distribute it to other hundreds of entrepreneurs, and maybe some would stop picking up the bad idea, or some would examine it thoughtfully and give it another try. Maybe they would be thankful for Koch writing a documentary on the matter.

Visionaries who’ve fallen in love with their own creations

Ilan Mochari

The article tapped into a lot of technological aspects, that was reflected as an obsession for the perfect characteristics of a product which were crafted by their creators. They say perfection is impossible, but once it does exist, it captivates the eyes of the beholders, leaving them attached to all the qualities they were striving for. Artists, in general, are the stereotypical ones who refuse to change their style or receiving constructive feedback from others. We tend to seek for confirmation of what we believe in, and often time shut down the opposition. 

So, what’s the suggestion?

Of course, this high style of idealizing our own creations are not supposed to be taken negatively. Believing in our ideas and sticking to a vision are some serious, essential steps to take in order to become successful. However, to reduce the risks of loss in long term due to our confirmation bias, there are a few actions we can take, but most importantly, a mindset of keep learning. It will help us to stay sane with the reality, open up to criticism and feedback, learn from mistakes, leave our achievements to the past and pick up a new project to work on. In the end, we shall enjoy our hard work and take pride in the accomplishments that we have had, but those who reach to extraordinary level is never satisfied to settle down. Keep learning, keep being curious, keep being excited by new opportunities and setting new goals, new creations. In that way, we don’t have to fall into the trap of emotional attachments, and we would be less contempt to let things go.


Published by Igobiebb

B (Q.Trang) is a creative multipotentialite who has lived away from home since fourteen, currently living in Tokyo city. She loves writing, cooking, swimming, talking to people and chasing thrills.

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